Is Amazon’s Alexa your favorite mini-robot? Raise your paw IF you mostly just use Alexa to quickly turn on or off the lights, update you on the news and the weather, or play your favorite music. Oh, and, “Alexa, what’s on my calendar?”
However, Alexa also has a best-kept secret twin — her website at Alexa.com! If you want to do a little undercover work for marketing your business, it’s time to perk up your ears. There’s a WHOLE lot more to Alexa than you might have realized.
At HelloWoofy.com, we’re always looking for ways to help the #underdog get ahead of the pack! Here’s what we’ve uncovered.
3 simple steps to use Alexa.com for data mining🚀
You’ll need to download and install the free Amazon Alexa toolbar extension first.
- Open Google Chrome.
- Then look for the Alexa Traffic Rate extension.
- Download and install on your laptop.
Combining Alexa and Google creates a powerful detective research team!
Step One: Type your business website into the toolbar.
Check out what keywords your company is being searched for. The tool bar will automatically pull up the first 3 or 4 search terms for free.
According to Alexa.com, their Search Traffic section is”the percentage of organic search referrals to this site that come from this keyword.”
How are you being searched for by traffic? By voice?
What articles do you rank for?
Step Two: Time to check out your competition!
All good #underdogs sniff around in their competition’s websites. You’ll find this key information on the search you conduct under Audience Overlap.
You should get at least 5 free “audience overlap” competitor websites to check out.
Type each of their websites into the toolbar. Then check out their keywords. What articles do they rank for? This is where the juicy tidbits come in handy.
According to Alexa.com, this one key strategy for improving your Alexa ranking. You can target your competitor’s keywords and audience interests. Why? Your target market also has an overlapping interest in these topics.
Then make note of your competitor’s competition under Audience Overlap. Of course, if you’re not careful, you’ll be chasing squirrels or sniffing at every single rabbit hole. The farther you get from the source, the less useful this information will become.
Gamify your marketing!
What keywords is your look-alike audience being searched for? Take good notes. Store in a spreadsheet labeled “top-secret info on my marketing competition”. It’s great to gamify your marketing in a paws-itive way.
Step Three: Check out your Alexa Ranking number.
Low numbers are the best. For instance, Google often has the #1 rank on Alexa.
Don’t be discouraged by your numbers, though. Expect your numbers to be really high if you’re just getting started.This is where learning about how to improve your Alexa ranking is important. Consider this a long-term project. 💪
Want to learn more? Stay tuned for a post on what Alexa, the actual smart speaker, can do for your small business. Hint — you can visit the living rooms of your target audience! #smartspeakermarketing
We’re always open for lively conversations (and even live responses) in our friendly, paws-itive Facebook group. Please join in the conversation.
Best,
Arjun Rai,
Founder and CEO