How to Use Social Media Trends for Digital Marketing in 2021 — {FREE} Data-driven tips 👊

Bluebird in a blooming cherry tree

Hey there, small business owner! Are you planning out your social media strategy for the second quarter?

Here’s some useful data, good news, and actionable tips to give you as the #underdog a smart marketing edge. We’ll start by spilling the tea, um, data from our friends and integrative partners at Hootsuite today.

Sometimes it’s not just WHO you know, but what you know that makes all the difference in your business strategy.

For instance, Hootsuite’s detailed digital trends analysis for 2021 reports this: almost 54% of the world’s population is active on social media — up over 13% in just a year’s time. 

Wow — that’s amazing news for remote agencies and small business owners! This one data snippet alone is enough to motivate you to get busy on your social media platforms.

Equally important — global internet access has increased 7.3% in a year’s time, bringing global internet users up to almost 60% of the world’s population. 

We told you we had some juicy news for you!  Silver linings in every cloud, right? In other words, your online target market grew bigger in just 365 days. Since 2020 was such a challenging year, your online presence and the importance of digital marketing grew also.

Most importantly, maybe, is the fact that 96.6% of the world’s population between the ages of 16 and 64 own a smartphone! Even if more than 30% of the global population does not have regular access to the internet, they will soon.

Potentially the 30% will still be able to access the internet some of the time with their smartphones. What does that tell you about the importance of being mobile friendly?

How much time does the average person spend a day on the internet? A whopping 6.54 hours — and almost half of those hours online are via mobile.

As promised, try these actionable data-driven tips to use social media trends in your favor!👊#underdog

If your brick-and-mortar OR online business is struggling, it’s time to ramp up your social media strategy. For some, you may feel as if your social media plan is like throwing spaghetti at a wall and seeing what will stick. No worries! There’s data for THAT problem too.

👊Appreciate the simple things in life.

According to Hootsuite and, social media is experiencing a reset. Lock-down and remote work have stirred up desire for enjoying the simple pleasures in life.

How do you mirror your audience’s desire for simplicity on social media?

That takes a bit of thoughtful reflection.

What simple goodness does your small business offer the world?

How does this enhance friendship and family? Share all the bits of goodness you offer as friendly social snippets.

Try highlighting beauty and nature in your social media feed. There’s a wealth of royalty-free photos available on Feature adorable puppies to breathtaking views to create that “simple pleasures of life” feel.

👊Foster community. 

Online social media groups are growing, including private places to “gather”.  Usually these are centered around like-minded people with a common interests or goals, such as #Clubhouse. The power of Facebook groups for organic, free marketing cannot be underestimated, either. We’d love to chat with you in our very own Content Masters Facebook group.

👊Spend your marketing money where it does the most good. 

Reflect and support your market’s core values as a starting point. Advocacy and responsible influencers are high on the list! How can you become an influencer like this?

  • Offer regular easy-to-use, relevant content. Showing up is 90% of the battle!
  • Give away quick action tips — time is money.
  • Repurpose your content. One blog post = several social snippets.
  • Always be giving value. Always!

Values-driven marketing is high on our #marketinggoals list at We’re excited to offer the latest #smartspeakermarketing tips on a regular basis. Can you feel the love, small business owners? Let’s rock our second quarter marketing together!


Arjun Rai, Founder and CEO