The “Key” to Keyword Research

The “Key” to Keyword Research

Hey there Content Masters and Small Business Owners!

Have you been hearing other marketers talk about “keyword research” and wondered how to go about doing this for your own business? We got you. The key to keyword research is laid out below…let’s get started!

Targeting YOUR Audience

Keyword research is an important part of any online marketing strategy, as it helps you understand what your target audience is searching for on search engines and social media websites so you can effectively reach them through your content. By identifying relevant keywords (or search phrases and words), you can optimize your website’s content and advertising efforts to attract more qualified traffic and convert more visitors into customers. Why? Because now your content and business is relevant to what a potential customer is looking for. 

Cutting Out the Competition

One of the main benefits of keyword research is that it allows you to target specific phrases and terms that are being used by your target audience. This can be especially important for small businesses, as it allows you to compete with larger companies by targeting long-tail keywords that may not have as much competition (meaning as much search volume but these phrases and words are more relevant to you than your competition). By ranking for these specific phrases (or words), you can attract a more targeted and relevant audience, which can lead to higher conversion rates and more successful marketing campaigns. Don’t copy what your competitors are doing, be smart about your own efforts and WIN!

Understanding YOUR Customer

Another advantage of keyword research is that it can help you understand the customer journey and identify gaps in your marketing efforts. By analyzing search data, you can see what people are searching for at different stages of the buying process and how they are interacting with your website. This can help you create more targeted and effective marketing campaigns, as well as identify areas where you may be losing potential customers.

Overall, keyword research is an essential part of any online marketing strategy, as it helps you understand your target audience and create more effective and targeted campaigns. By identifying and targeting relevant keywords, you can attract a more qualified and interested audience, which can ultimately lead to higher conversion rates and more successful marketing efforts. A great website to also see search phrases is (this can also help you with finding blog topics to talk about and create content around it using ChatGPT then schedule the content via your account to a blog or newsletter!). 

Looking for a digital marketing tool to help manage your business? Visit us at to learn how to CREATE. SCHEDULE. POST with ease!


Arjun Rai 🙂

Founder and CEO,

“Whether you think you can or think you can’t, you’re right.” – Henry Ford